Week 4. Updated Tuesday, September 29, 2026

Buy Low and Sell High Targets: Fantasy Football Week 4

Buy low and sell high targets for fantasy football Week 4, based on expected fantasy points (xFP), snap share and touchdown luck through Week 3. Ashton Jeanty tops the buy-low list: 16.3 points a game on 22.1 expected, the biggest shortfall among fantasy starters. Brock Purdy leads the sell-high side at +7.6 points a game over what his opportunity usually produces. Jaxon Smith-Njigba is running even hotter, but his opportunity is elite too, so he is not a sell.

Buy low

Scoring under what their opportunity usually produces. The volume is there; the points should follow.

-5.8pts/game vs expected

16.3 PPG on 22.1 expected (xFP)

Expected points96th
Snap share80%
  • 1.9 TDs below expected
  • 68% of team carries
  • 80% of snaps

Jeanty is averaging 16.3 half-PPR points a game on 22.1 expected, 5.8 short per game, with 1.9 fewer touchdowns than his touches usually produce.

-5.3pts/game vs expected

7.8 PPG on 13.1 expected (xFP)

Expected points90th
Snap share86%
  • 2.4 TDs below expected
  • 22% target share
  • 86% of snaps

McMillan is averaging 7.8 half-PPR points a game on 13.1 expected, 5.3 short per game, with 2.4 fewer touchdowns than his touches usually produce.

-4.9pts/game vs expected

3.7 PPG on 8.6 expected (xFP)

Expected points60th
Snap share71%
  • 1.3 TDs below expected
  • no 20+ yard catches yet

Flournoy is averaging 3.7 half-PPR points a game on 8.6 expected, 4.9 short per game, with 1.3 fewer touchdowns than his touches usually produce.

-4.7pts/game vs expected

7.7 PPG on 12.3 expected (xFP)

Expected points86th
Snap share82%
  • 1.5 TDs below expected
  • 24% target share
  • 82% of snaps

Pickens is averaging 7.7 half-PPR points a game on 12.3 expected, 4.7 short per game, with 1.5 fewer touchdowns than his touches usually produce.

-4.4pts/game vs expected

16.5 PPG on 20.9 expected (xFP)

Expected points79th

Brissett is averaging 16.5 half-PPR points a game on 20.9 expected, 4.4 short per game.

-4.4pts/game vs expected

4.1 PPG on 8.5 expected (xFP)

Expected points57th
Snap share79%
  • 1.6 TDs below expected

Sutton is averaging 4.1 half-PPR points a game on 8.5 expected, 4.4 short per game, with 1.6 fewer touchdowns than his touches usually produce.

DK Metcalf

WR, PIT
-4.1pts/game vs expected

7.1 PPG on 11.2 expected (xFP)

Expected points77th
Snap share96%
  • 23% target share
  • 96% of snaps
  • no 20+ yard catches yet

Metcalf is averaging 7.1 half-PPR points a game on 11.2 expected, 4.1 short per game.

-4.1pts/game vs expected

4.5 PPG on 8.6 expected (xFP)

Expected points60th
Snap share58%
  • 1.3 TDs below expected
  • no 20+ yard catches yet

Shakir is averaging 4.5 half-PPR points a game on 8.6 expected, 4.1 short per game, with 1.3 fewer touchdowns than his touches usually produce.

-4.0pts/game vs expected

10.4 PPG on 14.5 expected (xFP)

Expected points93rd
Snap share91%
  • 1.0 TDs below expected
  • 27% target share
  • 91% of snaps

Wilson is averaging 10.4 half-PPR points a game on 14.5 expected, 4.0 short per game, with 1.0 fewer touchdowns than his touches usually produce.

-3.7pts/game vs expected

6.7 PPG on 10.4 expected (xFP)

Expected points74th
Snap share86%
  • 27% target share
  • 86% of snaps

Washington is averaging 6.7 half-PPR points a game on 10.4 expected, 3.7 short per game.

-3.6pts/game vs expected

15.1 PPG on 18.7 expected (xFP)

Expected points58th

Stroud is averaging 15.1 half-PPR points a game on 18.7 expected, 3.6 short per game.

-2.8pts/game vs expected

7.5 PPG on 10.3 expected (xFP)

Expected points58th
Snap share53%
  • 1.3 TDs below expected
  • 59% of team carries

Pollard is averaging 7.5 half-PPR points a game on 10.3 expected, 2.8 short per game, with 1.3 fewer touchdowns than his touches usually produce.

-2.7pts/game vs expected

8.5 PPG on 11.2 expected (xFP)

Expected points62nd
Snap share50%
  • 1.3 TDs below expected

Etienne is averaging 8.5 half-PPR points a game on 11.2 expected, 2.7 short per game, with 1.3 fewer touchdowns than his touches usually produce.

-2.0pts/game vs expected

10.1 PPG on 12.1 expected (xFP)

Expected points72nd
Snap share54%
  • 62% of team carries

Hampton is averaging 10.1 half-PPR points a game on 12.1 expected, 2.0 short per game.

Sell high

Scoring well above their opportunity. Efficiency and touchdowns like this tend to cool off.

+7.6pts/game vs expected

27.3 PPG on 19.7 expected (xFP)

Expected points75th

Purdy is averaging 27.3 half-PPR points a game on only 19.7 expected, 7.6 over per game.

+6.1pts/game vs expected

14.0 PPG on 8.0 expected (xFP)

Expected points72nd
Snap share78%
  • 1.4 TDs above expected

Kelce is averaging 14.0 half-PPR points a game on only 8.0 expected, 6.1 over per game, helped by 1.4 more touchdowns than expected.

+5.1pts/game vs expected

12.7 PPG on 7.6 expected (xFP)

Expected points46th
Snap share91%

Boston is averaging 12.7 half-PPR points a game on only 7.6 expected, 5.1 over per game.

+4.8pts/game vs expected

11.8 PPG on 7.0 expected (xFP)

Expected points38th
Snap share59%
  • just 59% of snaps
  • 13% target share

Samuel is averaging 11.8 half-PPR points a game on only 7.0 expected, 4.8 over per game.

+4.5pts/game vs expected

10.1 PPG on 5.6 expected (xFP)

Expected points30th
Snap share79%
  • 1.2 TDs above expected
  • 14% target share

Meyers is averaging 10.1 half-PPR points a game on only 5.6 expected, 4.5 over per game, helped by 1.2 more touchdowns than expected.

+4.2pts/game vs expected

22.9 PPG on 18.7 expected (xFP)

Expected points58th

Mahomes is averaging 22.9 half-PPR points a game on only 18.7 expected, 4.2 over per game.

+3.9pts/game vs expected

12.8 PPG on 8.9 expected (xFP)

Expected points66th
Snap share68%
  • 1.0 TDs above expected

Jefferson is averaging 12.8 half-PPR points a game on only 8.9 expected, 3.9 over per game, helped by 1.0 more touchdowns than expected.

+3.9pts/game vs expected

10.9 PPG on 6.9 expected (xFP)

Expected points50th
Snap share45%
  • 1.1 TDs above expected
  • just 45% of snaps
  • 15% target share

Sadiq is averaging 10.9 half-PPR points a game on only 6.9 expected, 3.9 over per game, helped by 1.1 more touchdowns than expected.

+3.6pts/game vs expected

12.3 PPG on 8.7 expected (xFP)

Expected points63rd
Snap share66%

Raymond is averaging 12.3 half-PPR points a game on only 8.7 expected, 3.6 over per game.

Noah Fant

TE, NO
+3.5pts/game vs expected

9.5 PPG on 6.1 expected (xFP)

Expected points35th
Snap share47%
  • 2.0 TDs above expected
  • just 47% of snaps
  • 9% target share

Fant is averaging 9.5 half-PPR points a game on only 6.1 expected, 3.5 over per game, helped by 2.0 more touchdowns than expected.

+3.4pts/game vs expected

7.4 PPG on 4.0 expected (xFP)

Expected points13th
  • 1.8 TDs above expected
  • 7% target share

White is averaging 7.4 half-PPR points a game on only 4.0 expected, 3.4 over per game, helped by 1.8 more touchdowns than expected.

+3.4pts/game vs expected

11.8 PPG on 8.3 expected (xFP)

Expected points54th
Snap share84%

London is averaging 11.8 half-PPR points a game on only 8.3 expected, 3.4 over per game.

+3.4pts/game vs expected

10.5 PPG on 7.1 expected (xFP)

Expected points63rd
Snap share85%
  • 1.0 TDs above expected

Fannin is averaging 10.5 half-PPR points a game on only 7.1 expected, 3.4 over per game, helped by 1.0 more touchdowns than expected.

+3.3pts/game vs expected

12.4 PPG on 9.1 expected (xFP)

Expected points78th
Snap share68%

Kincaid is averaging 12.4 half-PPR points a game on only 9.1 expected, 3.3 over per game.

+3.2pts/game vs expected

16.2 PPG on 13.0 expected (xFP)

Expected points78th
Snap share73%
  • 8% target share

Hubbard is averaging 16.2 half-PPR points a game on only 13.0 expected, 3.2 over per game.

+3.1pts/game vs expected

10.5 PPG on 7.4 expected (xFP)

Expected points43rd
Snap share80%

Rice is averaging 10.5 half-PPR points a game on only 7.4 expected, 3.1 over per game.

Darren Waller

TE, CAR
+3.1pts/game vs expected

9.4 PPG on 6.3 expected (xFP)

Expected points38th
Snap share43%
  • 1.1 TDs above expected
  • just 43% of snaps
  • 11% target share

Waller is averaging 9.4 half-PPR points a game on only 6.3 expected, 3.1 over per game, helped by 1.1 more touchdowns than expected.

+2.9pts/game vs expected

15.8 PPG on 12.9 expected (xFP)

Expected points77th
Snap share63%
  • just 63% of snaps
  • 11% target share

Williams is averaging 15.8 half-PPR points a game on only 12.9 expected, 2.9 over per game.

+2.7pts/game vs expected

9.8 PPG on 7.1 expected (xFP)

Expected points37th
Snap share36%
  • just 36% of snaps
  • 5% target share

Monangai is averaging 9.8 half-PPR points a game on only 7.1 expected, 2.7 over per game.

Nate Adkins

TE, DEN
+2.7pts/game vs expected

6.2 PPG on 3.5 expected (xFP)

Expected points12th
Snap share32%
  • 1.1 TDs above expected
  • just 32% of snaps
  • 6% target share

Adkins is averaging 6.2 half-PPR points a game on only 3.5 expected, 2.7 over per game, helped by 1.1 more touchdowns than expected.

Hot and earning it

Well above expectation, but with elite opportunity behind it (85th percentile or better in expected points). Not sells.

Jaxon Smith-Njigba+11.6WR, SEA. 99th percentile xFP
Josh Allen+5.8QB, BUF. 98th percentile xFP
CeeDee Lamb+5.8WR, DAL. 93rd percentile xFP
Bijan Robinson+5.1RB, ATL. 92nd percentile xFP
Christian Watson+4.8WR, GB. 96th percentile xFP
Davante Adams+4.5WR, LAR. 93rd percentile xFP

Touchdown luck

Touchdowns scored against the touchdowns an average player would expect from the same touches (rushing only for quarterbacks). Big gaps in either direction usually close.

Due for more touchdowns

PlayerTDsExpectedGap
Emanuel Wilson RB, SEA03.2-3.2
J.K. Dobbins RB, DEN02.4-2.4
Tetairoa McMillan WR, CAR02.4-2.4
Ashton Jeanty RB, LV23.9-1.9
George Holani RB, SEA01.8-1.8
Courtland Sutton WR, DEN01.6-1.6

Scoring above their touchdown rate

PlayerTDsExpectedGap
Jaxon Smith-Njigba WR, SEA62.9+3.1
Josh Allen QB, BUF63.7+2.3
Amon-Ra St. Brown WR, DET52.7+2.3
Noah Fant TE, NO31.0+2.0
Stefon Diggs WR, WAS31.2+1.8
Cody White WR, LV31.2+1.8

How the targets are picked

Stats are half PPR through Week 3, among fantasy-relevant players (the top 36 QBs, 72 RBs, 96 WRs and 36 TEs by points) who played in Week 3. Expected points come from the ffverse expected points model on nflverse play-by-play data; snap counts from nflverse.

What makes a buy-low target?

A player scoring at least two half-PPR points a game below his expected points (xFP), while still getting real opportunity: an above-average share of expected points at his position and, outside quarterbacks, at least half his team's snaps. The volume that produces points is there; the points have not caught up yet.

What makes a sell-high target?

A player scoring well above his expected points (2.5 or more a game) on only modest opportunity. Efficiency and touchdowns that run ahead of volume tend to come back down, so his trade value may be at its peak.

What is xFP?

Expected fantasy points: what an average player would score with the same carries and targets, given where on the field they came and how far downfield the passes went. It measures opportunity, separate from what the player did with it. Here it is scored in half PPR.

Why are some hot players listed as "not a sell"?

When a player is far above expectation but his opportunity is also elite (85th percentile or better in expected points), the production is built on a real role. Those players are listed as hot and earning it rather than as sells.

When does this update?

Every Tuesday at 8 AM Eastern from Week 4 through Week 15, once the full week of games, including Monday night, is in the data. Each week also keeps its own permanent page.