Week 7. Updated Tuesday, October 20, 2026

Buy Low and Sell High Targets: Fantasy Football Week 7

Buy low and sell high targets for fantasy football Week 7, based on expected fantasy points (xFP), snap share and touchdown luck through Week 6. Jacoby Brissett tops the buy-low list: 16.1 points a game on 22.0 expected, the biggest shortfall among fantasy starters. Zay Flowers leads the sell-high side at +4.5 points a game over what his opportunity usually produces. Jaxon Smith-Njigba is running even hotter, but his opportunity is elite too, so he is not a sell.

Buy low

Scoring under what their opportunity usually produces. The volume is there; the points should follow.

-5.8pts/game vs expected

16.1 PPG on 22.0 expected (xFP)

Expected points85th

Brissett is averaging 16.1 half-PPR points a game on 22.0 expected, 5.8 short per game.

-5.2pts/game vs expected

9.1 PPG on 14.4 expected (xFP)

Expected points91st
Snap share90%
  • 3.1 TDs below expected
  • 26% target share
  • 90% of snaps

Wilson is averaging 9.1 half-PPR points a game on 14.4 expected, 5.2 short per game, with 3.1 fewer touchdowns than his touches usually produce.

-4.3pts/game vs expected

18.3 PPG on 22.6 expected (xFP)

Expected points89th

Prescott is averaging 18.3 half-PPR points a game on 22.6 expected, 4.3 short per game.

-4.2pts/game vs expected

14.6 PPG on 18.8 expected (xFP)

Expected points94th
Snap share70%
  • 2.6 TDs below expected
  • 62% of team carries

Jeanty is averaging 14.6 half-PPR points a game on 18.8 expected, 4.2 short per game, with 2.6 fewer touchdowns than his touches usually produce.

-3.3pts/game vs expected

5.5 PPG on 8.8 expected (xFP)

Expected points79th
Snap share85%
  • 2.2 TDs below expected
  • 85% of snaps
  • no 20+ yard catches yet

Loveland is averaging 5.5 half-PPR points a game on 8.8 expected, 3.3 short per game, with 2.2 fewer touchdowns than his touches usually produce.

-3.0pts/game vs expected

7.9 PPG on 10.8 expected (xFP)

Expected points64th
Snap share56%
  • 2.0 TDs below expected
  • 66% of team carries

Pollard is averaging 7.9 half-PPR points a game on 10.8 expected, 3.0 short per game, with 2.0 fewer touchdowns than his touches usually produce.

-2.6pts/game vs expected

9.5 PPG on 12.2 expected (xFP)

Expected points83rd
Snap share86%
  • 26% target share
  • 86% of snaps

Egbuka is averaging 9.5 half-PPR points a game on 12.2 expected, 2.6 short per game.

DK Metcalf

WR, PIT
-2.5pts/game vs expected

9.0 PPG on 11.5 expected (xFP)

Expected points78th
Snap share95%
  • 1.1 TDs below expected
  • 23% target share
  • 95% of snaps

Metcalf is averaging 9.0 half-PPR points a game on 11.5 expected, 2.5 short per game, with 1.1 fewer touchdowns than his touches usually produce.

Josh Downs

WR, IND
-2.5pts/game vs expected

6.9 PPG on 9.5 expected (xFP)

Expected points67th
Snap share81%
  • 1.7 TDs below expected
  • 21% target share
  • 81% of snaps

Downs is averaging 6.9 half-PPR points a game on 9.5 expected, 2.5 short per game, with 1.7 fewer touchdowns than his touches usually produce.

-2.5pts/game vs expected

5.6 PPG on 8.1 expected (xFP)

Expected points74th
Snap share66%
  • 21% target share
  • no 20+ yard catches yet

Andrews is averaging 5.6 half-PPR points a game on 8.1 expected, 2.5 short per game.

-2.3pts/game vs expected

18.6 PPG on 20.9 expected (xFP)

Expected points77th

Stafford is averaging 18.6 half-PPR points a game on 20.9 expected, 2.3 short per game.

-2.2pts/game vs expected

10.9 PPG on 13.1 expected (xFP)

Expected points88th
Snap share85%
  • 1.9 TDs below expected
  • 22% target share
  • 85% of snaps

Pickens is averaging 10.9 half-PPR points a game on 13.1 expected, 2.2 short per game, with 1.9 fewer touchdowns than his touches usually produce.

-2.2pts/game vs expected

6.5 PPG on 8.8 expected (xFP)

Expected points63rd
Snap share84%
  • 1.9 TDs below expected
  • 84% of snaps

Odunze is averaging 6.5 half-PPR points a game on 8.8 expected, 2.2 short per game, with 1.9 fewer touchdowns than his touches usually produce.

-2.0pts/game vs expected

9.6 PPG on 11.6 expected (xFP)

Expected points80th
Snap share61%
  • 1.7 TDs below expected
  • 22% target share

Burden is averaging 9.6 half-PPR points a game on 11.6 expected, 2.0 short per game, with 1.7 fewer touchdowns than his touches usually produce.

Sell high

Scoring well above their opportunity. Efficiency and touchdowns like this tend to cool off.

+4.5pts/game vs expected

15.7 PPG on 11.2 expected (xFP)

Expected points75th
Snap share61%
  • 1.1 TDs above expected
  • just 61% of snaps

Flowers is averaging 15.7 half-PPR points a game on only 11.2 expected, 4.5 over per game, helped by 1.1 more touchdowns than expected.

+4.0pts/game vs expected

9.4 PPG on 5.5 expected (xFP)

Expected points23rd
Snap share45%
  • 1.0 TDs above expected
  • just 45% of snaps
  • 10% target share

Noel is averaging 9.4 half-PPR points a game on only 5.5 expected, 4.0 over per game, helped by 1.0 more touchdowns than expected.

+3.5pts/game vs expected

18.5 PPG on 15.0 expected (xFP)

Expected points83rd
Snap share80%
  • 1.8 TDs above expected
  • 7% target share

Hubbard is averaging 18.5 half-PPR points a game on only 15.0 expected, 3.5 over per game, helped by 1.8 more touchdowns than expected.

James Cook

RB, BUF
+3.4pts/game vs expected

18.1 PPG on 14.7 expected (xFP)

Expected points81st
Snap share67%
  • 1.5 TDs above expected
  • 9% target share

Cook is averaging 18.1 half-PPR points a game on only 14.7 expected, 3.4 over per game, helped by 1.5 more touchdowns than expected.

+3.2pts/game vs expected

10.4 PPG on 7.2 expected (xFP)

Expected points51st
Snap share77%
  • 1.0 TDs above expected

Kelce is averaging 10.4 half-PPR points a game on only 7.2 expected, 3.2 over per game, helped by 1.0 more touchdowns than expected.

+3.0pts/game vs expected

15.4 PPG on 12.4 expected (xFP)

Expected points72nd
Snap share76%
  • 14% target share

Warren is averaging 15.4 half-PPR points a game on only 12.4 expected, 3.0 over per game.

+2.6pts/game vs expected

7.0 PPG on 4.4 expected (xFP)

Expected points11th
Snap share50%
  • 2.3 TDs above expected
  • just 50% of snaps
  • 8% target share

Cooper is averaging 7.0 half-PPR points a game on only 4.4 expected, 2.6 over per game, helped by 2.3 more touchdowns than expected.

+2.6pts/game vs expected

9.6 PPG on 7.0 expected (xFP)

Expected points49th
Snap share68%
  • 1.5 TDs above expected

Goedert is averaging 9.6 half-PPR points a game on only 7.0 expected, 2.6 over per game, helped by 1.5 more touchdowns than expected.

Hot and earning it

Well above expectation, but with elite opportunity behind it (85th percentile or better in expected points). Not sells.

Jaxon Smith-Njigba+7.9WR, SEA. 95th percentile xFP
Christian Watson+4.0WR, GB. 89th percentile xFP
Bijan Robinson+3.3RB, ATL. 86th percentile xFP
Kenneth Walker III+3.2RB, KC. 98th percentile xFP

Touchdown luck

Touchdowns scored against the touchdowns an average player would expect from the same touches (rushing only for quarterbacks). Big gaps in either direction usually close.

Due for more touchdowns

PlayerTDsExpectedGap
Michael Wilson WR, ARI14.1-3.1
Ashton Jeanty RB, LV35.6-2.6
Colston Loveland TE, CHI13.2-2.2
Matthew Golden WR, GB35.2-2.2
Tony Pollard RB, TEN13.0-2.0
George Pickens WR, DAL12.9-1.9

Scoring above their touchdown rate

PlayerTDsExpectedGap
Jaxon Smith-Njigba WR, SEA73.5+3.5
Josh Allen QB, BUF85.3+2.7
Brian Robinson RB, ATL41.3+2.7
Isaiah Likely TE, NYG52.5+2.5
Stefon Diggs WR, WAS41.8+2.3
Darius Cooper WR, PHI41.7+2.3

How the targets are picked

Stats are half PPR through Week 6, among fantasy-relevant players (the top 36 QBs, 72 RBs, 96 WRs and 36 TEs by points) who played in Week 6. Expected points come from the ffverse expected points model on nflverse play-by-play data; snap counts from nflverse.

What makes a buy-low target?

A player scoring at least two half-PPR points a game below his expected points (xFP), while still getting real opportunity: an above-average share of expected points at his position and, outside quarterbacks, at least half his team's snaps. The volume that produces points is there; the points have not caught up yet.

What makes a sell-high target?

A player scoring well above his expected points (2.5 or more a game) on only modest opportunity. Efficiency and touchdowns that run ahead of volume tend to come back down, so his trade value may be at its peak.

What is xFP?

Expected fantasy points: what an average player would score with the same carries and targets, given where on the field they came and how far downfield the passes went. It measures opportunity, separate from what the player did with it. Here it is scored in half PPR.

Why are some hot players listed as "not a sell"?

When a player is far above expectation but his opportunity is also elite (85th percentile or better in expected points), the production is built on a real role. Those players are listed as hot and earning it rather than as sells.

When does this update?

Every Tuesday at 8 AM Eastern from Week 4 through Week 15, once the full week of games, including Monday night, is in the data. Each week also keeps its own permanent page.

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